Among the EU-27 Member States, internet users in the Netherlands (89 %), Germany and Finland (both 85 %) had the greatest awareness that cookies could be used to trace their online activities. This explosion of information is known as “Big Data,” and it is completely transforming the world around us. 43 0 obj (Source: Facebook 07/30/2020) Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. There is a general perception that we are overwhelmed with data, making the abili… • to ensure that online platforms continue to bring benefit to the economy and society — tacking illegal content online and encouraging enhanced responsibility among online platform providers; • to develop the European data economy to its full potential — for example, by making proposals for the free flow of non-personal data within the EU; and. This page was last modified on 14 October 2020, at 13:03. endobj While the reported consumer trust level in mobile phone advertising is still low, it increased 61 percent since 2007 and 21 percent since 2009. Digital inclusion scale for individuals: 1-9. Technology can improve access to information to enable better decisions about what will work for an individual and can enable individuals to have more control and knowledge about their health. [16] 40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.” [16] Cart Abandonment Statistics. << /S /GoTo /D (section*.12) >> 47 0 obj 56 0 obj endobj In 19 EU-27 Member States, the proportion of households in rural areas with internet access was lower than the equivalent proportions of households in cities or in towns and suburbs. The lowest rate of internet access among the EU-27 Member States was observed in Bulgaria (75 %). However, Bulgaria — together with Romania, Cyprus, Spain, Portugal and Lithuania — recorded a rapid expansion in its proportion of households with internet access, with increases within the range of 16-23 percentage points between 2014 and 2019. Meanwhile, only one-fifth and one-quarter of users in Germany and the USA, respectively, think they should do so ( Table 15 ). C) how new information systems change the control and cost structures within the firm. endobj endobj This information can help address an increasingly important and urgent challenge - how to resolve the UK’s growing digital skills gaps. IDC also projects that organizations that analyze all relevant data and deliver actionable information will achieve an extra $430 billion in productivity gains over their less analytically oriented peers by 2020. The most common mobile devices for internet connections were mobile or smart phones, laptops, and tablet computers. 20 percent: Marketing and/or analytics software as a service. Symptoms of digital eyestrain, or computer vision syndrome, include blurry vision, difficulty focusing, dry and irritated eyes, headaches, neck and back pain. endobj 49 0 obj Latvia (LV), Luxembourg (LU), Sweden (SE) and Switzerland (CH): break in series. Summary: A full 90 percent of all the data in the world has been generated over the last two years. However, despite believing that digital media has improved their lives, a higher percentage of respondents in Brazil and China also believes they should reduce usage (33-44%). endobj 46 0 obj << /S /GoTo /D (section*.12) >> endobj endobj Internet-based companies are awash with data that can be … Awareness of this issue was slightly higher (76 %) among younger users (aged 16 to 24) and lower (65 %) among older users (aged 55 to 74). By 2010, that percentage had dropped to 27.3 percent. The proportion of the EU-27’s population that had never used the internet was 10 % in 2019 (two percentage points lower than the year before), with this share falling to around one third of its level in 2009 (when it had stood at 32 %). (\376\377\000C\000o\000v\000e\000r\000a\000g\000e\000\040\000a\000n\000d\000\040\000d\000e\000f\000i\000n\000i\000t\000i\000o\000n\000s) By contrast, less than half of internet users were aware of this in Romania (38 %), Latvia (47 %) and Cyprus (48 %); low awareness was also reported for Turkey and North Macedonia (both 30 %). In Belgium and Malta, towns and suburbs recorded the highest level of internet access, and also in Slovenia, where the proportion of households in cities and towns and suburbs was identical. 12 0 obj Looking to Space for Innovation Inspiration During Times of Crisis. The US Government has been cataloguing the trend of percentage of ecommerce sales for many years. This article presents recent statistical data on several different aspects of the digital economy and society in the European Union (EU), focusing on the availability of information and communication technologies (ICTs) and their use by individuals and within households. Awareness was also high in Denmark (81 %), Croatia (78 %), Italy (77 %), Luxembourg and Austria (both 76 %). endobj I did.) This article is part of a series marking the launch of ‘Building Digital Culture’ the new book by Target Internet CEO, Daniel Rowles. In addition, more than one third (36 %) of internet users read privacy policy statements before providing personal information, while just under one third (30 %) restricted access to their geographical location. (\376\377\000C\000o\000n\000t\000e\000x\000t) (\376\377\000I\000n\000t\000e\000r\000n\000e\000t\000\040\000a\000c\000c\000e\000s\000s) By 2019, the share of EU-27 households with internet access had risen to 90 %, some 26 percentage points higher than in 2009. 7 But exactly how valuable? Digital culture goes beyond the day-to-day acts of doing digital work – it describes something broader and subtler than that. Indeed, A Europe fit for the digital age is one of six Commission priorities for the period 2019-2024. 32 0 obj Whether individuals see the impact of increased digital media use as positive or negative depends greatly on where they live. Privacy and protection of personal identity (2016 survey), Services ordered from other individuals via the internet, Source data for tables and figures (MS Excel), information and communication technologies (ICTs), Digital economy and society - households and individuals: tables and figures, survey on ICT usage in households and by individuals, European Commission’s work programme for 2017, mid-term review of the digital single market strategy, White Paper on Artificial Intelligence — A European approach to excellence and trust, Enlargement countries - information and communication technology statistics, Digital economy and society statistics - enterprises, Digital economy and digital society statistics at regional level, Science, technology and innovation in Europe, ICT usage in households and by individuals, Methodological manuals for statistics on the information society, A Digital Single Market Strategy for Europe, Monitoring the Digital Economy & Society 2016-2021, https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Digital_economy_and_society_statistics_-_households_and_individuals&oldid=502734. The global data supply reached 2.8 zettabytes (ZB) in 2012 - or 2.8 trillion GB - but just 0.5% of this is used for analysis, according to the Digital Universe Study.. This proportion continued to increase, passing three quarters in 2012 and four fifths in 2014. << /S /GoTo /D [57 0 R /Fit] >> Between 71 % and 76 % of people in Belgium, Cyprus, Sweden and Malta used social networking sites, this share peaking at 81 % in Denmark, while it rose considerably higher in Iceland (92 %) and Norway (86 %). endobj While the survey initially concentrated on access and connectivity issues, its scope has subsequently been extended to cover a variety of subjects (for example, e-government and e-commerce) and socioeconomic analysis (such as regional diversity, gender specificity, differences in age, education and the employment situation). ICTs affect people’s everyday lives in many ways, both at work and in the home, for example, when communicating or buying goods or services online. As of the beginning of 2019, six out of seven (86 %) individuals in the EU-27, aged between 16 and 74 years, used the internet (at least once within the three months prior to the survey date). With this in mind, during February 2020 the European Commission adopted an overarching presentation of the Commission’s ideas and actions for Shaping Europe’s Digital Future, as well as specific proposals in relation to: • A European strategy for data (COM(2020) 66 final) which seeks to promote the EU as a leading role model for a society empowered by data to make better decisions — in business and the public sector; and. 12.0 percent (±0.4%) from the second quarter of 2020. Digital information is "Computer programs are used to manage and retrieve digital information. endobj (\376\377\000D\000a\000t\000a\000b\000a\000s\000e) What is the Internet of Things? New bitcoins are generated by a competitive and decentralized process called "mining". In 2019, the share of individuals (aged 16 to 74) in the EU-27 who used any website or app to arrange accommodation from another (private) individual during the preceding 12 months stood at 21 %. Computers can only work with digital information. By comparison, between 63 % and 70 % of individuals aged 16 to 74 in Portugal, Greece, Bulgaria, Latvia, Romania and Lithuania used the internet away from home or work, with this proportion as low as 59 % in Poland and 50 % in Italy. Excluding the five EU-27 Member States that reported a break in series — Estonia, Latvia, Luxembourg, Romania and Sweden — the largest increase in the proportion of individuals who ordered or bought goods or services over the internet between 2014 and 2019 was observed in Lithuania (up 22 percentage points), followed by Czechia and Spain (both up 21 percentage points). Individuals are rewarded by the network for their services e-commerce sales in the 21st century, digital information being... 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